Head Office

About Us

At One Lifestyle, we are more than just a real estate brand - we are a lifestyle revolution. Our mission is to connect city and suburban tree and sea changers with the coastal and country lifestyle properties that align with their dreams and aspirations, providing a unique and unparalleled service in the real estate industry. Our founder, Dean Jones, is a successful entrepreneur with over 30 years of experience in marketing and digital media, and his personal experience of a tree-change in 2017 gives One Lifestyle a deep understanding of the desires and motivations of ‘sea’ and ‘tree’ change lifestyle property buyers. Dean's passion for helping people discover the incredible value and benefits of rural and coastal living is at the heart of our mission to connect people with their dream lifestyle properties.

As the only Lifestyle Specialist Real Estate agency currently operating, we have established ourselves as a market leader in the South Gippsland area with over 25% market share. Our commitment to empowering our agents with the tools, resources, and support they need to succeed, combined with our innovative systems, processes, and technology, sets us apart from the rest. Our focus on providing regular, on-the-ground administrative and marketing support is what makes us stand out from other generalist agencies.

Join us in our mission to ‘change real estate for good’ and be a part of a visionary brand that is setting the standard for the industry.

About Our Founder – Dean Jones

“What I am most passionate about is helping people connect with what I am enjoying about living here and the many benefits on offer of a rural lifestyle. I love seeing how truly amazed they are, sometimes gob-smacked; not only at the value provided up here, but also all the impressive lifestyle aspects such as the incredible views, variety of land use, local communities and clubs, and wonderful amenities.”

When Dean isn’t busy connecting tree and sea changers with their dream lifestyle properties, he indulges his passion for writing and producing electronic music, professional voiceover work, gardening, and exploring South Gippsland's many great walking tracks.